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Keyword Research Tool

health insurance

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US

Local
Search volume 368.0k
CPC $4.60 – $16.89
CPC competition Low (21%)

Global

Worldwide
Search volume 823.0k
CPC $2.13 – $12.19
CPC competition Low (28%)

Global Trend

81% YoY

Keyword Difficulty

Medium

55 /100

Easy Medium Hard
  1. #1

    Welcome to the Health Insurance Marketplace® | HealthCare ...

    https://www.healthcare.gov/

    Welcome to the Health Insurance Marketplace. Apply for coverage, get Marketplace basics, log in to make changes, browse plans & costs, find local help.Read more

    Page Authority

    73

    Domain Authority

    82

    Domains to Page

    45.5k

    Unique Links

    5.1m

  2. #2

    Individual and family health insurance plans

    https://www.uhc.com/individuals-families

    Explore our individual and family health insurance plans, like short term and ACA Marketplace plans that offer coverage with benefits designed with your unique ...Read more

    Page Authority

    52

    Domain Authority

    65

    Domains to Page

    744

    Unique Links

    42.4k

  3. #3

    Individual Health – Family Medical Insurance | bcbs.com

    https://www.bcbs.com/explore-affordable-health-plans/individual-family-health-insurance

    Let us help you find the individual or family health insurance plan that's right for you. Visit your local Blue Cross and Blue Shield (BCBS) company website to ...Read more

    Page Authority

    47

    Domain Authority

    64

    Domains to Page

    558

    Unique Links

    20.0k

  4. #4

    Types of Health Insurance | DORA

    https://doi.colorado.gov/types-of-insurance/health-insurance/consumer-resources/types-of-health-insurance

    Health insurance provided by an employer, often part of a package of benefits that can include other insurance and services. The employer may pay part or ...Read more

    Page Authority

    43

    Domain Authority

    85

    Domains to Page

    3

    Unique Links

    3

  5. #5

    Health insurance - Texas Department of Insurance

    https://www.tdi.texas.gov/consumer/health-insurance.html

    Find and compare health plans. View monthly costs, deductibles, maximum amount you will need to pay for covered services, and more.Read more

    Page Authority

    54

    Domain Authority

    89

    Domains to Page

    46

    Unique Links

    683

  6. #6

    Cigna Healthcare | Health Insurance and Dental Plans

    https://www.cigna.com/

    Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, and international health insurance.

    Page Authority

    68

    Domain Authority

    68

    Domains to Page

    16.0k

    Unique Links

    277.8k

  7. #8

    Get Covered Illinois — Illinois' Health Insurance Marketplace

    https://getcovered.illinois.gov/

    Explore Get Covered Illinois, the official health insurance marketplace for Illinois. Compare health plans, estimate costs, enroll in coverage, and get ...

    Page Authority

    59

    Domain Authority

    83

    Domains to Page

    1.1k

    Unique Links

    8.0k

  8. #9

    Blue Shield of California: Health insurance plans

    https://www.blueshieldca.com/

    Blue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage ...

    Page Authority

    57

    Domain Authority

    60

    Domains to Page

    2.6k

    Unique Links

    53.3k

  9. #10

    Employer-Sponsored Health Insurance 101

    https://www.kff.org/health-costs/health-policy-101-employer-sponsored-health-insurance/

    Apr 15, 2026 — Employer-sponsored health insurance (ESI) is the largest source of health coverage for U.S. residents under age 65.Read more

    Page Authority

    39

    Domain Authority

    87

    Domains to Page

    0

    Unique Links

    0

Audience Demographics

health insurance

Gender Distribution

Age Groups

Keyword Suggestions for health insurance

Total 50 Avg volume - Avg difficulty - Avg CPC -
550,000 49 $4.60 I
8%
368,000 55 $4.60 C
21%
201,000 44 $4.53 C
46%
49,500 48 $4.60 C
62%
49,500 - $4.46 C
37%
49,500 - $4.46 C
33%
49,500 - $10.62 T
47%
49,500 - $3.96 C
49%
40,500 - $2.83 C
29%
40,500 - $4.48 C
43%
40,500 - $4.59 C
43%
40,500 - $3.50 C
29%
40,500 - $0.30 I
11%
27,100 - $4.88 C
48%
27,100 - $5.00 C
48%
22,200 - $5.20 C
53%
22,200 - $3.75 C
11%
14,800 - $4.59 C
51%
8,100 - $4.58 C
22%
6,600 - $2.10 I
22%
6,600 - $3.13 C
45%
5,400 - $0.93 C
46%
4,400 - $2.76 C
35%
4,400 - $3.70 I
9%
4,400 - $4.59 I
16%
4,400 - $5.01 C
50%
3,600 - $3.29 C
46%
3,600 - $4.10 C
50%
2,900 - $1.88 I
14%
2,400 - $4.43 C
49%
2,400 - $6.60 C
36%
2,400 - $2.45 I
51%
1,900 - $2.86 C
38%
1,900 - $4.59 C
54%
1,600 - $1.99 C
31%
1,300 - $3.34 C
59%
1,000 - $3.84 C
35%
1,000 - $3.70 C
28%
1,000 - $1.91 I
31%
880 - $3.66 C
56%
880 - $4.17 C
27%
720 - $3.93 C
53%
480 - $2.16 I
27%
260 - $4.50 C
60%
260 - $2.86 C
55%
260 - $5.08 C
62%
170 - $14.64 C
25%
110 - $9.86 C
62%
50 - $2.90 C
36%
50 - $13.00 C
19%
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