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Top websites

Shopping & Retail

Top websites in Shopping & Retail, ranked by monthly organic traffic, with year-over-year growth.

7 subcategoriesUp to 10 sites each

Online Marketplaces

Online shopping platforms, marketplaces, auctions, classifieds

View all Online Marketplaces websites

amazon.com

#2
Monthly organic traffic 2.6b -12% YoY

amazon.in

#3
Monthly organic traffic 608.8m -30% YoY

walmart.com

#4
Monthly organic traffic 492.5m -28% YoY

ebay.com

#7
Monthly organic traffic 345.1m -5% YoY

Consumer Products

Physical retail, product reviews, shopping guides

View all Consumer Products websites

target.com

#1
Monthly organic traffic 247.2m -15% YoY

costco.com

#2
Monthly organic traffic 131.0m -13% YoY

macys.com

#3
Monthly organic traffic 90.5m -39% YoY

my-best.com

#10
Monthly organic traffic 39.4m -59% YoY

Fashion & Apparel

Clothing, shoes, accessories, fashion trends, designers

View all Fashion & Apparel websites

nike.com

#1
Monthly organic traffic 165.4m -35% YoY

myntra.com

#2
Monthly organic traffic 130.2m -59% YoY

hm.com

#4
Monthly organic traffic 76.3m -53% YoY

www2.hm.com

#5
Monthly organic traffic 71.1m -54% YoY

zara.com

#6
Monthly organic traffic 71.1m -19% YoY

elle.com

#7
Monthly organic traffic 56.1m -34% YoY

vogue.com

#8
Monthly organic traffic 42.0m -12% YoY

adidas.com

#9
Monthly organic traffic 41.1m -18% YoY

gap.com

#10
Monthly organic traffic 40.5m +44% YoY

Beauty & Personal Care

Makeup, skincare, hair care, beauty services, personal care products

View all Beauty & Personal Care websites

sephora.com

#2
Monthly organic traffic 38.1m -14% YoY

allure.com

#3
Monthly organic traffic 38.1m -33% YoY

ulta.com

#4
Monthly organic traffic 35.7m -35% YoY

fresha.com

#6
Monthly organic traffic 34.0m +1% YoY

booksy.com

#7
Monthly organic traffic 32.3m +23% YoY

byrdie.com

#8
Monthly organic traffic 29.1m -49% YoY

cosme.net

#9
Monthly organic traffic 25.8m -12% YoY

nykaa.com

#10
Monthly organic traffic 21.4m -48% YoY

Luxury Goods

Jewelry, luxury brands, designer items, high-end products

View all Luxury Goods websites

coach.com

#3
Monthly organic traffic 37.5m +30% YoY

pandora.net

#4
Monthly organic traffic 28.0m -19% YoY

rolex.com

#8
Monthly organic traffic 20.2m -11% YoY

dior.com

#9
Monthly organic traffic 17.2m -29% YoY

tiffany.com

#10
Monthly organic traffic 17.1m -11% YoY

Specialty Shops

Gifts, flowers, specialty products, niche retailers

View all Specialty Shops websites

lego.com

#2
Monthly organic traffic 55.6m -18% YoY

fnp.com

#5
Monthly organic traffic 29.2m -38% YoY

Home & Garden Products

Home goods, furniture, gardening supplies, household items

View all Home & Garden Products websites

ikea.com

#2
Monthly organic traffic 237.7m -32% YoY

lowes.com

#3
Monthly organic traffic 144.1m -13% YoY

diy.com

#6
Monthly organic traffic 23.2m -58% YoY

menards.com

#7
Monthly organic traffic 22.5m -30% YoY

wayfair.com

#9
Monthly organic traffic 21.9m -47% YoY
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